GAUGE CUSTOMER SENTIMENT

Develop a successful empathy-based strategy.

Create consistently positive and memorable customer experiences over time by monitoring and interpreting, not only what customers say, but how sentiment or feelings impact the customer journey and brand relationship. LucidVueCX gauges changing customer sentiment in near real-time so marketers can develop new strategies to lift sentiment scores higher. Use LucidVueCX to:

• Tap into the emotions, fears, and desires of customers to better understand potential impacts of changing sentiment on the brand, buying behavior, and retention;
• Identify specific products or operational issues affecting customer buying patterns across channels; and
• Analyze when and why shifts in customer sentiment occur so empathy-based strategies can be developed in response.