Ignite Revs Up Reporting
Marketing campaigns are not spectator sports. You have to be in “command and control” mode throughout the campaign, ready to act decisively to current data. That requires Velocity, Ignite’s proprietary reporting and analytics tool.
Velocity provides a
single, integrated source for reports and analytics on any and all channels – voice, web and mobile. Track all sales activity back to the specific ad or media market for an accurate measure of media efficiency – in real time. The level of detail and immediate availability of data through Velocity allows you to quickly analyze campaign success and make informed decisions on future media spend.
Get immediate online access or receive an alert via PDA on key metrics such as RPO, cost per order, Web visitors, and conversion rates. You can even run A/B tests on specific variables and view the results in real-time, enabling you to optimize your campaign while the media is running. All designed to achieve full campaign reporting and optimization.
Velocity gives you a single place to view all activity for a true measurement of media ROI.
Velocity features include:
- Real-time call performance
- e-commerce activity monitoring
- Fulfillment reporting
- Script performance evaluations
- Campaign comparison tools