Ignite Media

BackChannel Media - In the past, advertisers controlled how consumers could respond. Today, consumers dictate when, where and how they choose to buy. Read more…

Electronic Retailer - Internet banner advertising can assist with further developing your media and creative strategy, helping to achieve your goals and objectives…

Electronic Retailer - Online marketing strategy is changing the face of direct response, with the aim to help marketers better understand basic terminology and concepts…

Response - Ignite Media Solutions LLC, formerly known as Advanced Interactive Sciences LLC (AIS), unveils its new name and extends its product offerings…

Electronic Retailer Blog - The term “multi-channel” is tossed around in direct response as a casual new buzz word that everyone claims to provide.  However, there’s a difference between using multiple channels and truly having an integrated multi-channel approach.

Electronic Retailer Blog - After talking with clients and mobile advertising firms over the past year, I wasn’t surprised to see that, in addition to its mobile website, Amazon will now offer a more interactive buying experience.

VentureWire - Oldsmar, Fla. -- ABS Capital Partners has spent $11.9 million to buy a minority stake in Advanced Interactive Sciences LLC, a provider of technology for direct-response advertising.

Electronic Retailer - While the cost-saving benefits of interactive voice response (IVR) and speech technology have been known for years in the customer service area, that same success has not carried over to the revenue generation side of the business in the U.S. Hispanic market.

Response - While automated speech has enjoyed widespread use in direct response marketing, its full utilization is now being realized in revenue-generating functions. Advancements in speech have opened the door for intuitive speech technology (IST) — the next generation in interactive voice response (IVR) systems — to be used in lead-generating, upselling roles.

TMP DR Showcase - As a leading provider of Intuitive Speech technology, AIS delivers solutions that strive to turn every customer contact into a positive revenue event.  After many years of experience in live agent call center management, the frustration over not being able to ensure 100-percent quality during each transaction gave birth to an idea.

DM News - To stay competitive in today's global marketplace, companies in the retail, credit card, technology, insurance and travel industries are looking to offshore outsourcing as a way to cut costs. Unfortunately, it may be the call center, often employing 500 people in a small midwestern town, that feels the effect of the purse strings tightening.

In today's on-demand world, a growing number of financial service institutions have realized that customer service representatives and legacy touchtone systems alone simply can't meet their customers' demands for anytime/anywhere access to services.

Back Channel Media- In the direct response marketing industry, few technological advances can match the impact intuitive speech technology has had on costs and revenues. In fact, today's "virtual agents" not only offer lower per-call costs and higher conversion rates over traditional interactive voice response (IVR) systems and live agents, but also as much as a 25 percent improvement in up- and cross-sells when properly implemented and tested.