Solutions

Ignite offers the only integrated IVR, Live Agent, mobile, and Web solution in the direct response market.

OnTarget

Ignite Helps You Hit a Bull’s Eye

OnTarget analyzes each incoming phone number against our database of 220 million consumers. Demographic and lifestyle data is combined with past buyer/non-buyer activity to predict behavior and deliver the optimal script – in real time.

The result? Delivering the right offer at the right time has led to proven success in increasing conversion rates and boosting overall campaign revenues.

Other OnTarget benefits include:

  • Gives both top buyers and non-buyers the most appropriate offers, designed to maximize revenue and conversion.
  • Buyer profiles are continuously updated to increase their accuracy over time.
  • Leverages demographic, lifestyle, and transactional data to identify cross-marketing and new product opportunities.