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Are You Missing New Customers by Fishing with the Wrong Size Net?

Electronic Retailer Blog - The term “multi-channel” is tossed around in direct response as a casual new buzz word that everyone claims to provide.  However, there’s a difference between using multiple channels and truly having an integrated multi-channel approach.
Attachment: AISIntegratedMarketingUseRIghtSizeNet.pdf
Posted on Wednesday, May 28, 2008 by AIS