MEDIA CONTACT:
Melissa Coyle
BluePoint Venture Marketing for Ignite Media Solutions
mcoyle@bluepointmktg.com
781-861-7800

Oldsmar, FL, February 25, 2009 – Ignite Media Solutions, a recognized industry leader in multi-channel behavioral targeting, is announcing the addition of Gary Smith and Tom Murphy to its executive team as CIO and CTO, respectively.

“Marketers are quickly realizing the need for and value of an integrated, multi-channel approach to avoid leaving consumers and profit on the table for their competitors. We are committed to transforming the direct response industry, and have built a team with the vision and experience to ensure we have the ideal technological foundation in place,” said Michael Ferzacca, CEO, Ignite Media Solutions. “By bringing Gary and Tom on to our executive team, Ignite is even better positioned for continued expansion, innovation and success.”

As the newly appointed CIO, Gary Smith will leverage his substantial e-commerce expertise to ensure Ignite Media Solutions is well poised to meet the growing demand for innovative and cost-efficient programs. Smith will lead the development of the applications, systems and products that will continue to positively impact customer ROI. Smith has previously served as CIO at a range of high-growth e-commerce companies, including: Simplexity, an online provider of wireless services and devices; InPhonic, Inc., a publicly traded Internet wireless retailer; and Varsity Group, Inc. He has also held various leadership positions at Discovery Communications, Inc., including Vice President of Technology. Smith holds a B.S. from the University of Maryland.

Ignite is also announcing the promotion of Tom Murphy to CTO. Since joining the company more than a year ago, Murphy has provided leadership in the expansion of the company’s technology operations, with a focus on security, compliance, performance and reliability. Murphy has 32 years of experience in technical and executive management positions designing, building and operating infrastructure for start-ups and global businesses. His background includes senior positions at TRT Telecommunication, Cable & Wireless, Pacific Gateway and Simplexity. Murphy holds a B.S. from the University of Maryland and an M.B.A. from Mount Saint Mary’s.

About Ignite Media Solutions, LLC

Ignite Media Solutions, LLC delivers a comprehensive direct response solution that efficiently converts consumers through any channel - phone, Web or mobile - into buyers.  Working successfully with high volume direct response clients, Ignite ensures that advertising programs are fully actionable and measurable across media and channels.  As the only integrated solution for DRTV, online, mobile and more, Ignite offers seamless implementation and reporting. For more information, please visit www.ignitemedia.com.

Kim Pegnato
BluePoint Venture Marketing for Ignite Media Solutions
kim@bluepointmktg.com
781-861-7800

Ignite Media Solutions Announces Direct Response Marketers’ Holiday Wish List

The Top Ten Things Marketers Are Asking for This Holiday Season

Oldsmar, FLA., December 18, 2008 – In the past, advertisers controlled how consumers could respond. Today, consumers dictate when, where and how they choose to buy. This shift has created a more fragmented audience, increasing the cost to acquire a new customer while advertising costs increase or stay the same. In fact, McKinsey and Company predicts that “by 2010, traditional TV advertising will be one-third as effective as it was in 1990.”

Direct response marketers are now forced to look beyond traditional media to make advertising programs more effective and capture response on marketing campaigns across phone, TV and Web.  With budgets being slashed and consumers making more prudent purchase decisions, direct response marketing professionals have an extensive wish list of their own this holiday season.

The experts at Ignite Media Solutions, LLC (Ignite) today announced the top wish list items for direct response marketers based on their continued discussion with partners and customers.

This year’s list includes:

1. Higher conversion rates

2. Increased ROI on every campaign

3. The conversion of shoppers into buyers across every channel

4. Increased effectiveness of media buys

5. Ability to make campaign/offer changes on the fly

6. Mobile advertising to become a reality

7. Unbelievable results when marketing to house database 

8. Unlimited campaign budget

9. Finding consumers with a propensity to buy

10. Connecting the right offer with the right consumer

“At this time of the year, direct response marketers are trying to make their holiday campaigns more effective than last year and exploring new ways to make every campaign in 2009 a rousing success,” said Michael Ferzacca, CEO, Ignite Media Solutions. “Shoppers are savvier than ever and demand the ability to purchase what they want, when and how they want it. Direct response marketers need to make every campaign profitable by reaching consumers where they live and shop, be it by phone, TV or the Web.”

Working successfully with hundreds of high-volume direct response clients, Ignite captures consumers at the point of response and ensures that advertising programs are fully actionable and measurable - across media and channels.

About Ignite Media Solutions, LLC

Ignite Media Solutions, LLC delivers a comprehensive direct response solution that efficiently converts consumers through any channel - phone, Web or mobile - into buyers.  Working successfully with high volume direct response clients, Ignite ensures that advertising programs are fully actionable and measurable across media and channels.  As the only integrated solution for DRTV, online, mobile and more, Ignite offers seamless implementation and reporting. For more information, please visit www.ignitemedia.com.

###

Oldsmar, FLA., September 22, 2008 – Ignite Media Solutions, LLC (Ignite) today unveiled the company’s new name and extended its product offerings to make direct response marketing and per inquiry media buying more efficient for high volume clients in the television, online and mobile advertising markets. By delivering real-time response solutions, Ignite effectively converts consumers into buyers via any channel – voice, Web or mobile.

“In the past, advertisers controlled how consumers could respond, but now consumers demand anywhere, anytime access and response options. This shift requires marketers and advertisers to look beyond traditional media silos and forces them to incorporate other channels as key elements of their marketing campaign,” said Michael Ferzacca, CEO, Ignite Media Solutions. “By wrapping our comprehensive response capabilities around the keystone marketing event and capturing response through any channel, we make advertising programs more effective.”

With its significant growth, Ignite was recently recognized by Inc. 5,000 as one of the fastest growing private companies in America. The company has evolved from its roots as an intelligent speech technology engine and now uses behavioral targeting, advanced scripting and message optimization to reduce cost per acquisition and generate incremental revenue on any direct marketing campaign, regardless of media channel. Ignite combines comprehensive demographic data and past purchase history with its real-time response solutions, delivering a more consistent, effective and efficient response on every inquiry.

Adding new channels for response extends the reach and effectiveness of media buys by leveraging the crossover benefits of client media spend, allowing advertisers to capture sales that might otherwise be lost.

Behavioral Targeting

Integrated Reporting and Analysis

Velocity provides online access to key metrics, such as RPO, cost per order, Web visitors and conversion rates. All sales activity is tracked back to the specific ad or media market for an accurate measurement of media efficiency in real time. Ignite also delivers proactive alerts to clients’ email or PDA based on benchmarks or goals set by the client.

In addition to extensive analytics, Velocity allows clients to continuously optimize campaigns through A/B tests with instant results. The ability to drill down to modules within an application helps clients isolate and test specific variables to assess the impact of script or offer changes while the campaign is running.

Buyer Prioritization

In addition, callers with low buying potential are directed to an IVR or put in queue after top prospects, increasing call center efficiency by pre-screening and scoring each caller. By better qualifying inbound calls in real time, Ignite increases ROI and overall revenue.

About Ignite Media Solutions, LLC

MEDIA CONTACT:
Erica Camilo
BluePoint Venture Marketing for Ignite Media Solutions
ecamilo@bluepointmktg.com
781-861-7800

About Advanced Interactive Sciences, LLC

About Inc.com

MEDIA CONTACT:

As a provider of response solutions that efficiently convert responders through any channel – phone, web or mobile - into buyers, AIS’ one-stop solution enables coordination of multi-channel marketing programs through one company. AIS mobile response solution blends the immediacy of mobile with the ease of a phone call for order completion. With mobile click-to-call capability, prospective customers don't even need to dial the phone. They simply click on the phone number on a mobile website, banner landing page or SMS and are directed to the AIS Speech platform for
order completion.

With years of experience in direct response customer acquisition, AIS is well positioned to help translate interested mobile prospects into buyers. By partnering with AIS, mobile marketing companies can track consumers through to completion of a transaction whether the result is an order, a lead or appointment. For more information, visit www.aisvoice.com.

About Advanced Interactive Sciences, LLC

Advanced Interactive Sciences, LLC (AIS) delivers a comprehensive direct response solution that efficiently converts responders through any channel - phone, web or mobile - into buyers. Working successfully with high volume direct response clients, AIS helps clients ensure that ads are fully actionable and measurable – across media and across channels. As the only provider in the direct response space able to provide a single source solution for DRTV, online, mobile and more, AIS offers clients an integrated, one stop solution with seamless implementation and reporting.

Contact:
Eileen McGervey
Advanced Interactive Sciences
(703) 883-1144 x230
eileen@aisvoice.com

Oldsmar, FL (PRWeb) April 14, 2008 -- AIS announced the 1- year anniversary of the launch of its e-commerce platform, a key element of its comprehensive, one-stop response solution. With the addition of its online solution, AIS became the only company in the direct response industry to provide seamless implementation for Web and Voice solutions - coordinated IVR and web launches, single, unified order file process and a single source for real-time IVR and web reporting and analytics on all programs. This one-stop solution allows marketers to realize revenue from all  channels regardless of where the client has seen the offer. AIS is currently expanding its single source solution to include mobile by partnering with several major mobile marketing firms for direct response advertising and response solutions. Over the last year, AIS has built an experienced web team with more than 90 years combined web experience in areas including website content, design, usability, ecommerce and online marketing. In addition, its technical staff has grown to include additional experts in development and web system architecture. This experienced team moved quickly to implement an innovative solution that enabled the rapid deployment of websites for offer management, testing, and conversion maximization. This skilled team also extended AIS' proprietary OnTarget predictive modeling to the online market, enabling offers and up-sells to be dynamically modified, and as a result, maximizing ROI based on the source of the visitor and other key visitor characteristics. For more information,
visit www.aisvoice.com.

Contact Information
Eileen McGervey
Advanced Interactive Sciences, LLC
http://www.aisvoice.com
(703) 568-4781